Wal-Mart introduces new streaming service to rival Netflix

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It is one of the fastest growing on-line businesses in the world.

And now Walmart has become the latest player to enter the crowded market for renting and streaming movies over the internet – with many available the same day they come out on DVD.

The move comes as market leader Netflix is bracing for a backlash against its recently announced price hikes that could result in its slowest subscriber growth in more than three years.

Full story: Cyber-war: Walmart takes on Netflix in a battle for the online movie rental market

Watch Netflix customer backlash after rate hikes: