Business

Burger King freshens fast-food image, kicks King to the curb

Vince Coglianese Contributor
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In the first of many steps to reinvent itself over the next year, the struggling fast-feeder Friday will announce that it’s dethroning the creepy King character — and other wacky, teen-targeting stuff — and refocusing on a customer it had all but forgotten: Mom.

Full Story: Burger King freshens fast-food image, kicks King to the curb