Depending on your point of view, the snooze button can be your best friend or your worst enemy. We’ve all struggled with waking up on time, and the snooze button can often lull us into a false sense of security, making it okay to jump back into your warm, comfy bed and ignore the outside world for another ten minutes or so. One Japanese iPhone app seems to have solved this conundrum with a time-tested method: public shaming.
Japanese iPhone app OKITE might not seem that unique. At first glance OKITE (“wake up!” in Japanese) looks like just another phone alarm clock. Even old flip phones (RAZR, anyone?) had alarm clocks built in. What makes OKITE different is that every time you hit the snooze button, the app sends out embarrassing tweets to all your followers on Twitter.