Oct. 14 (Bloomberg) — Apple Inc. is poised to sell as many as 4 million units of its new iPhone 4S this weekend after customers around the world queued to buy one of the last products developed under Steve Jobs.
The device, available today in the U.S., Australia, Canada, France, Germany, Japan and the U.K., is projected to outperform last year’s introduction of the iPhone 4, which topped 1.7 million units in its first weekend. For the iPhone 4S, most estimates range from 2 million to 3 million and Yankee Group analyst Carl Howe predicts sales as high as 4 million.
In London, Tokyo and Frankfurt, hundreds of people queued overnight at the company’s stores. At London’s Covent Garden store, 20 Apple employees formed a human tunnel for shoppers entering the store, whooping, chanting and doling out high fives. “You wouldn’t see this for any other company,’ said Rodrigo Tigre, 36, an Internet entrepreneur on holiday from Brazil. “Apple is a mix of a religion and a brand.”
Full Story: Apple’s iPhone 4s Sales May Reach 4 Million This Weekend