New video app debuts with a ‘Wurl’

Josh Peterson Tech Editor
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Wurl, the first mobile subscription platform for video, launched Thursday, and advocacy groups are already expressing their enthusiasm for the new service, which is available through a free app in both the iTunes and Android stores. Wurl allows video publishers to notify smartphone users when they publish new content.

No Labels, a group devoted to ending hyperpartisanship inside Washington, D.C., told The Daily Caller that it is “pumped to be a launch partner with Wurl.”

“By helping us build an ongoing relationship with activists, in this case by subscribing to No Labels video content,” said No Labels digital director Joe Mansour, “Wurl becomes a powerful tool in the online organizing toolbox.”
No Labels recently launched its Capitol Hill 12-point “Make Congress Work!” action plan, in conjunction with a video that it promoted heavily online — including through Wurl. Mansour told The Daily Caller that the video has “already garnered 26,000 views.”

Stand Up To Cancer co-founder Rusty Robertson also expressed enthusiasm with the new apps’ potential to build her organization’s “grassroots movement of supporters.”

“Anyone who clicks our link becomes a subscriber to all of our videos,” said Robertson in a statement for the launch. “It seamlessly engages them in a dialogue about how innovative science can end cancer.”

Robertson told The Daily Caller, “I think its going to just be the best thing since sliced bread.”

[Disclosure: The Daily Caller is a Wurl launch partner.]

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