NBA return delivers high ratings for networks

taylorbigler Contributor
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The NBA officially rebounded from the season-delaying lockout of 2011 on Christmas day, with five games across three networks.

Fast affiliate ratings paint a positive picture for the outings, particularly the TNT opener between the Boston Celtics and the New York Knicks and ABC’s broadcast of the Chicago Bulls and the Los Angeles Lakers.

The TNT broadcast of Knicks victory over the Celtics ranks as the fourth most-watched regular season NBA game in cable history, averaging 5.9 million viewers and earning a 3.4 households rating 3.9 million households.

Full story: NBA return delivers high ratings for ABC, ESPN, TNT

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