Fashion world lines up behind Obama

Taylor Bigler Entertainment Editor
Font Size:

Fashion world heavyweights have thrown some hefty loot President Barack Obama’s way since his 2008 campaign.

In 2010, Vogue editrix Anna Wintour hosted a $30,000 per head fundraiser for Obama, and this past August, Wintour hosted a similar event at her New York City townhouse. This time around, tickets to the exclusive dinner were $71,600 per couple.

Now the fashion maven is launching Runway To Win — a site that will sell Obama-inspired scarves, t-shirts and accessories designed for the sartorial set, with all proceeds going to the Obama Victory Fund.

Twenty-two labels, including Tracy Reese, Jason Wu (two of the first lady’s favorites), Tory Burch, Diane von Furstenberg, Rachel Roy, Rag and Bone and Narcisco Rodriguez have all signed on to shill merchandise for the president’s re-election campaign, Vogue UK reported.

BarackObama.com is sparse on details about when the site will launch, but fashion-forward supporters can sign up for “first access” to the site’s merchandise.

Wintour, infamous for her icy demeanor but indisputable influence in the fashion world, has been instrumental in using her power to drum up support for Obama.

In February, Wintour is slated to host another fundraiser with actress and fashion plate Scarlett Johansson.

Follow Taylor on Twitter