Ben & Jerry’s shop apologizes for ingredient in Jeremy Lin flavor

Pat McMahon | Contributor

Jeremy Lin has inspired a flavor of frozen yogurt. And the initial version of that frozen treat inspired outcries of racial insensitivity.

The folks at a Boston area Ben & Jerry’s ice cream shop must not have been paying close attention to the fervor they intended to capitalize on with their “Taste the Lin-Sanity” flavor. Otherwise, they probably would not have included fortune cookies in the recipe.

The local shop posted this apology on Facebook and Twitter:

“On behalf of Ben & Jerry’s Boston Scoop Shops we offer a heartfelt apology if anyone was offended by our handmade Linsanity flavor that we offered at our Harvard Square location. We are proud and honored to have Jeremy Lin hail from one of our fine, local universities and we are huge sports fans. We were swept up in the nationwide Linsanity momentum. Our intention was to create a flavor to honor Jeremy Lin’s accomplishments and his meteoric rise in the NBA, and recognize that he was a local Harvard graduate. We try demonstrate our commitment as a Boston-based, values-led business and if we failed in this instance we offer our sincere apologies.”

Full story: Ben & Jerry’s shop apologizes for ingredient in Jeremy Lin flavor

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