Mobile traffic drives March Madness

Josh Peterson Contributor
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In another sign of the growing importance of smartphones and tablets for sports, a new analysis from comScore has found users were accessing significantly more sports content on those mobile devices than usual and that smartphones and tablets accounted for a fifth of the Web traffic in sports content during the first round games of the NCAA Tournament.

Even though overall digital consumption of sports content on the three main platforms — computers, tablets and smartphones — increased by 79% on the first day of the Tournament, smartphone and tablet growth grew even faster.

The figures are for browser-based (i.e. non-app) page views in the sports content category.

Full Story: Mobile Drives March Madness Traffic