Entertainment

Snooki launching slipper line for children and infants

InternAdmin Contributor

Snooki’s little meatball is going to be sporting some outrageous footwear! The “Jersey Shore” star, whose real name is Nicole Polizzi, is expanding her slipper line to include products for kids.

One month after Snooki confirmed she’s expecting her first child with fiancé Jionni LaValle, the company behind Snooki Slippers — Kentucky-based Happy Feet — announced that the reality TV star will be expanding her collection to include infant and children’s slippers. The pint-sized fab footwear will go on sale this fall, which is around the same time she’s expected to give birth.

Snooki’s love of slippers — as seen on her MTV series — landed her the footwear collection in the first place. After wearing some fluffy slippers from the Happy Feet line, sales for the company soared and they reached out to Snooki about doing her own collection. When her line launched in April 2011, Happy Feet owner Pat Yates said that “sales are through the roof,” but it hasn’t all been all smooth sailing. He recently told WWD: “We’re trying to expand our overall retail footing, but her name hasn’t [gained] retail traction yet. [Stores] don’t believe it can appeal to the masses.”

Full Story: Snooki launching slipper line for children and infants