Emil Vicale’s phone hasn’t stopped ringing since his company, Herobuilders.com, released a tanorexic doll earlier this week, spinning it off from news about burnt-sienna-hued New Jersey mom Patricia Krentcil. The Oxford (Conn.) action-figure maker is gearing up to make hundreds of copies of its so-called “Tanorexic Action Figure,” which has an orange face and blonde hair and sells for $29.95.
An industrial designer from New York, Vicale founded Herobuilders.com about 10 years ago. The company specializes in custom action figures—made to resemble any individual—that cost $375 for the first doll and $39.95 for additional copies; a voice chip can be added for $20. (Vicale once asked an ex-girlfriend out by leaving her a figure of himself with a recording of his phone number.) The company also makes novelty action figures based on current events. Characters have included former U.S. Representative Anthony Weiner, socialite Michaele Salahi, and cast members from Jersey Shore.