CNN’s official quarterly ratings verify that the network has reached 21-year lows in both viewers and adults between the ages of 25 and 54.
This comes as no surprise, as the network experienced low ratings for several months, The Hollywood Reporter reports.
Even prime-time ratings boosters have experienced huge losses in viewers. Shows like “Anderson Cooper 360” and “Piers Morgan Tonight” showed between 35 and 41 percent decreases since the second quarter in 2011.
On average, only 446,000 viewers tune in between 8 and 10 p.m., with 129,000 of those being adults between 25 and 54.
Anderson saw a 23 percent decrease from the specified age group, while Piers Morgan took a 33 percent drop.
Even daily ratings have taken a turn for the worst, clocking in at the lowest since 2001: A total of 319,000 daily viewers tune in on average — a 35 percent drop — with 129,000 of them being adults between the ages of 25 and 54 — a 45 percent decrease.
CNN is not the only network suffering these days. MSNBC and Fox News Channel have also lost prime-time viewers, though not nearly to the same extent as CNN.