During the first six months of 2008, 86 percent of Obama-related sales at CafePress were pro-Obama — just 14 percent were anti-Obama.
Over the first six months of 2012, 45 percent of Obama merchandise sales have been pro-Obama, 55 percent have been anti-Obama, according to CafePress totals.
By comparison, presumptive Republican nominee Mitt Romney‘s merchandise ratio has fared better.
Over the same 2012 time frame, 95 percent of Romney gear purchases have been pro-Romney — just 5 percent have been anti-Romney.
“We believe that how people spend money on political merchandise is a leading indicator of how they will ultimately vote,” Marc Cowlin, director of marketing for CafePress, told The Daily Caller. “At CafePress we track the spending on candidate related gear and report our trends through The Meter, which are often in line with polls and voting results.”
The most recent Gallup poll has Obama and Romney in a dead heat, with each receiving 46 percent of the vote.