Obama and Romney launch new mobile apps

Matt Pitchford Contributor
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Both campaigns just went more mobile.

President Barack Obama now has a toolkit for local campaigners, and presumptive Republican nominee Mitt Romney has an announcement service for his upcoming VP pick.

According to Obama’s campaign website, The Obama for America smartphone app is meant to be a one-stop shop for grassroots activists and campaigners.

Among other things, the app provides localized information on state voting laws, the impact of the president’s measures, nearby events and calling centers.

Obama for America Deputy Campaign Manager Stephanie Cutter said in a press release that “we designed our new app to help break down the distinction between online and offline organizing, giving every supporter the same opportunities to get involved that they would find in a field office.”

On Tuesday, Romney’s campaign launched an app of its own. Called “Mitt’s VP,” the app is meant to be the way to immediately find out who his running mate will be, whenever the announcement is made. You can also “Share with your friends and win exclusive campaign gear.”

Romney Campaign Senior Adviser Beth Myers said in a press release that “soon everyone will know who Mitt Romney selects as his vice presidential running mate. With this new app, users can be the first to know the second member of America’s Comeback Team.”

Romney’s older iPhone app, which made headlines in May for misspelling “America,” is also more focused on social media than campaigning. That app invites users to photograph themselves with their choice of 14 Romney slogans, like “I’m a Mom For Mitt,”and then share them with friends over Facebook or other sites.

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