While Matt is on holiday, he has selected a few of his “greatest hits” to re-run until he returns next week. This originally ran on May 18, 2011
So you want to be a compelling talker like former Speaker Newt Gingrich?
You may not be a powerful political leader, but you can still incorporate Newtonian language into your workday.
Based on my many years of study, here are the 7 techniques to master…
1. Use lots of adverbs: Things are never bad they are “shockingly” bad. Actions are never outrageous, they are “stunningly” outrageous. People aren’t just demoralized, they are “dramatically” demoralized. You are never worried — you are “deeply” worried …
2. Establish credibility: Frequently mention the time you wrote the “Contract with America” or balanced the budget four consecutive years. (Note: If your background is slightly less impressive than Newt’s, simply substitute “landing that big deal with that paper company” in place of balancing the budget.
3. Reference history. Know your great leaders: Lincoln, Churchill, Thatcher, Reagan. Memorize a few quotes, too.
4. Stress how historic or important something is. When talking about a routine project at your office, always refer to it as “the most important reorganization of our company since 1965 …”
5. Go “all in” rhetorically. Constantly stress that this new deal poses an “existential threat to the very survival of your company.” (Note: Showing 100 percent confidence and strong body language are key here).
6. Describe opposition as insane. Memorize this phrase: “No rational person could believe ____.”
7. Begin sentences with the words “Look” or “Frankly.” (Also, try to throw in the word, “fundamentally” as much as possible.)