Shaq is creating his own vodka line

Sarah Hofmann Contributor
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The 7’1″ Shaquille O’Neal is jumping into the liquor business after his 19-year career as a star center in the NBA. Shaq is launching a coconut-flavored sugar-free vodka called “Luv Shaq” early next year, according to the New York Post. The bottle has a large picture of Shaq with wings on.

“Luv Shaq” will join a litany of other celebrity-owned liquors, going head-to-head with Sean “Diddy” Comb’s “Ciroc” vodka, Dan Aykryod’s “Crystal Head” vodka and Bruce Willis’ “Sobieski” vodka. Fellow retired athlete Wayne Gretzky also has a line of wines from his estate in Ontario.

This is not the first time the former player has branched out into other industries. Shaq has dabbled in rap, movies, television and video games. He currently is an NBA analyst on TNT.

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