Women’s college sending campus-scented booklets to 800 admitted applicants

Yeats wrote that “loves comes in at the eye,” but Agnes Scott College is counting on the nose.

The women’s college, in Decatur, Ga., will soon mail a booklet containing scented pages to its 800 accepted applicants. The smell of pine accompanies a photograph of campus trees. A few pages later, an aerial shot of the Quad comes with a whiff of freshly mowed grass. The idea is to convey the experience of strolling through the campus, especially to students who have yet to visit.

RHB, a higher-education marketing company based in Indianapolis, proposed the use of scented varnishes as part of Agnes Scott’s yield campaign.

Full story: To Entice Students, a College Goes for the Nose

The Chronicle of Higher Education