Women’s college sending campus-scented booklets to 800 admitted applicants

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Yeats wrote that “loves comes in at the eye,” but Agnes Scott College is counting on the nose.

The women’s college, in Decatur, Ga., will soon mail a booklet containing scented pages to its 800 accepted applicants. The smell of pine accompanies a photograph of campus trees. A few pages later, an aerial shot of the Quad comes with a whiff of freshly mowed grass. The idea is to convey the experience of strolling through the campus, especially to students who have yet to visit.

RHB, a higher-education marketing company based in Indianapolis, proposed the use of scented varnishes as part of Agnes Scott’s yield campaign.

Full story: To Entice Students, a College Goes for the Nose

The Chronicle of Higher Education