Make no mistake, Donald Trump doesn’t “want to be critical,” but he also thinks Republican presidential nominee Mitt Romney made a big mistake by not calling him up for advice sooner in the national election, according to a speech he gave Friday night during the Road to Majority conference in Washington, D.C.
While The Donald thinks that Romney is a “good human being” and a “very fine person,” he also believes Romney would have performed better had he consulted Trump.
Trump questioned the quality and effectiveness of Romney’s ads.
“I looked at ads being made,” Trump said. “As an example; one group made 409 million dollars worth of ads and didn’t win one election. And I don’t want to be critical, but I do want this to be turned around. And when you do an ad, you have to make a great ad. These were the worst ads… In fact, I’ve seen some so bad, when I was watching them, I said ‘What a great ad that is for Obama.’”
According to Trump, the Romney campaign did not properly allocate its financial resources.
“Over 400 million dollars wasted,” Trump said.
The Romney team did ask him to star in a campaign commercial, but later chose not to run it.
“I said, ‘Oh, good, they’re going to use me,’ because frankly, I had done such a good job with the primaries, and now, all of a sudden, they’re not calling,” Trump said. Later, the campaign hired a Hollywood filmmaker to produce a commercial of Trump telling an Obama look-alike, “You’re fired.” But, according to Trump, the commercial never aired because it was “too controversial.”
Trump said he felt “very sad” the commercial never aired, explaining he believed it would have “brought down the house.”
Trump also believes that Romney lost the election “fairly easily,” calling the Romney campaign “a very sad situation.”
Michael Cohen, executive vice president and special counsel to Trump, recently told the New York Post that Trump commissioned one million dollars worth of research into Trump’s standing in each state, although Trump has not yet decided to run for office.