‘Ready or Not’: NBC rolls out programming to encourage Obamacare enrollment

Allison Coyle Contributor

NBC News plans to broadcast a week of programming to guide Americans through Obamacare enrollment the week the exchanges open, according to a Friday morning press release.

“The Affordable Care Act goes into effect on October 1st, but what does this mean for you and your family?” the release reads, according to The Weekly Standard. “During the week of September 30th, NBC News will devote special coverage across all of its platforms to ‘Ready or Not, the New Healthcare Law,’ an extensive series aimed at explaining the complexities of the ACA and its impact on consumers. Coverage will span multiple screens — on air, across digital and through social media, and also provide users with interactive tools and resources, available on NBCNews.com/Healthcare, to help shed light on what the healthcare act means for them and explain how to enroll.”

The Obamacare extravaganza kicks off Monday, with the special “Ready or Not, the New Healthcare Law,” meant to quell skepticism of the president’s crowning legislative achievement. Viewers are asked to participate throughout the week by sending questions to NBC News’ Chief Medical Correspondent Dr. Nancy Snyderman via Twitter by using the hashtag, #AskDrNancy.

NBC’s move comes recently after MSNBC announced a revamp of its site, billing itself as “what progressives have been waiting for.”


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