‘N Sync, a “boy band” popular in the mid-to-late 1990s, is now promoting Obamacare.
The since-disbanded pop group, which helped launch the successful career of Justin Timberlake, encouraged fans via Twitter to “learn all [they] can” about the law, which is set to go into effect on Tuesday.
Love, hate, or just confused by it -learn all you can about the Affordable Care Act which starts enrolling tomorrow! healthcare.gov
— *NSYNC (@NSYNC) September 30, 2013
“This is the only official twitter page for *NSYNC! Run by @jcchasez @jtimberlake @Iamckirkpatrick @realjoeyfatone & @lancebass and their trusted peeps,” reads the Twitter page associated with the account.
The Obama administration has been enlisting the aid of celebrities to help promote the opening of Obamacare health care exchanges to young people, who are considered essential to the program’s success.
Open enrollment in the program begins tomorrow.