Intel CEO takes a swing at Apple, explains why Intel chips are better than Apple’s iPhone 5s processor

Chip makers are not fans of the new 64-bit A7 processor that powers Apple’s flagship iPhone 5s. First Qualcomm’s chief marketing officer Anand Chandrasekher took a swing at Apple and called the A7 a “marketing gimmick,” adding that the chipset’s new 64-bit architecture offered no benefits to users. Qualcomm quickly realized that insulting a key partner probably isn’t the best idea, however, and the company retracted Chandrasekher’s statement. Now another one of Apple’s partners has shared some thoughts on the company’s new A7 chip, and once again the comments weren’t very complimentary.