In September, officials with Maryland Health Connection — Maryland’s Obamacare exchange — announced that the team had signed on to be a partner in the promotion efforts for President Obama’s signature health-care law.
“Research shows that 71 percent of the uninsured population in Maryland have watched, attended or listened to a Ravens game in the past 12 months,” the Connection’s press announcement explained.
“The partnership will provide Maryland Health Connection with the opportunity to reach and engage fans while making them aware of the new opportunity they have for health coverage beginning this fall through the health insurance marketplace,” it added.
The deal between the Ravens and Maryland Health Connection was finalized on Sept. 9 and according to Judicial Watch the $130,000 deal requires that the Super Bowl champions promote the exchange on television, radio, the team website, its news letter, and social media.
The National Football League declined appeals from the Obama administration to help sell Obamacare over the summer.