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Insurance company mocks Obamacare in new ad campaign

Neil Munro White House Correspondent
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Executives at one insurance company are making a joke out of Obamacare in a new set of TV ads.

“Things don’t always work like they’re supposed to do,” says a narrator in the three spots, which depict a patient doing physical comedy chestnuts including the old reflex-hammer bit and the audience-slaying childproof-cap gag. “Good thing the government exchange isn’t the only place to buy health insurance.”

The ads are being broadcast by Wellmark Blue Cross Blue Shield in Iowa and South Dakota.

The attack on Obamacare is pretty tepid and the jokes can most charitably be described as appropriate for all age groups.

But the direct reference to the catastrophic $600 million HealthCare.gov website indicates the insurance industry — which took great pains to participate in and benefit from the Affordable Care Act, only to end up getting publicly blamed by President Obama for many of the law’s myriad failures — is beginning to chafe under Obamacare and stand up for something more closely resembling a free-market health insurance system.

Wellmark’s act of executive pride may be enough to spark a flicker of envy from the dead-souled executives at other insurance companies who are being humiliated each and every day by Obamacare’s corps of university-trained circus clowns.

Wellmark Blue Cross Blue Shield provides services to nearly 1.8 million Iowans and more than 300,000 South Dakotans.

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