Entertainment

The first ever 24-hour music video is catchy as it is long

Giuseppe Macri Tech Editor
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“Clap along” for all 24-hours of producer Pharrell’s “Happy” music video — the longest ever shot.

The number one Billboard Hot 100 artist famous for producing the summer hit “Blurred Lines” has cemented a reputation for unique ideas in the hip hop community, and “Happy” is no exception.

Featured on the “Despicable Me 2” soundtrack, the video begins with Pharrell soloing his track while he walks through downtown Los Angeles before bringing the rest of the city along with him.

That includes celebrity appearances by Jamie Foxx, Jimmy Kimmel, Steve Carell, Magic Johnson, Kelly Osbourne and Tyler the Creator and Earl Sweatshirt from rap collective Odd Future.

Highlight moments include Pharrell’s rendition of the robot, the “Despicable Me 2” minions dancing down a road, and when the producer passes off the spotlight to kids who transform the halls of their school into the stage.

You don’t need to set aside 24-hours for “Happy” — we guarantee the soul-smooth beat and deceitfully simple (not to mention ridiculously catchy) melody will be with you long after that.

WATCH:

Watch: The rest of Pharrell’s 24-hour music video.

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