Conservative advocacy group American Action Network has launched a Cyber Monday-themed ad campaign targeting vulnerable House Democrats for their support of Obamacare.
The series of ads is designed to take advantage of above-average Web traffic on the biggest online shopping day of the year.
Ads dressed in holiday gift-wrapping bring users to websites highlighting various House Democrats’ support for Obamacare, including quotes and voting records.
“Then” and “now” mock-price headlines feature members shifting their support away from the law since its troubled launch in October.
“Americans know a bad deal when they see one,” American Action Network communications director Dan Conston said in the Hill. “ObamaCare champions are running for cover after selling Americans a bag full of broken promises, but Americans aren’t foolish enough to buy their dishonest spin.”
A list of targets provided to The Hill include Democratic Reps. Democratic Scott Peters of California, Brad Schneider of Illinois, Carol Shea-Porter of New Hampshire, Patrick Murphy of Florida, John Barrow of Georgia and Democrat Erin Bilbray, who is challenging Nevada Republican Rep. Joe Heck in 2014.
All of the targeted Democrats have voted with Republicans in recent weeks on various fixes to the Affordable Care Act, including a law allowing Americans to keep their current insurance coverage after the president’s long-standing promise fell through.
Various Republicans have stated they will keep up the pressure into the 2014 mid-term elections.