The “Duck Dynasty” family has added a line of guns to the family business, CNNMoney reports.
The Robertson family, the stars of the popular reality show on A&E, run the company Duck Commander. They partnered with Mossberg, a gunmaker, to make their own line of guns, many of which come in “waterfowl camouflage” pattern worn by duck hunters and feature the Duck Commander logo.
There are 12 guns in the line: nine shotguns, a semiautomatic pistol, and two semiautomatic rifles.
Mossberg has released four ads touting the line of guns. Each one features the Robertsons — the footage is largely similar, but the voice over in each tells a different tale of why the family loves shooting ducks.
“You know what makes me happy, ladies and gentlemen?” asks one of the Robertsons narrating one of the ads. “To blow a mallard drake’s head smooth off.
“We were designed to kill ducks,” says another ad.
Each ad fades out to the sounds of duck calls.
As an added bonus, people who purchase one of the guns will get an American flag bandana, like the one worn by Willie Robertson, one of the sons on the show.
“Duck Dynasty” has been in the spotlight for the past several weeks after A&E suspended the family’s patriarch, Phil Robertson, after he compared homosexuality to bestiality in an interview with GQ. Robertson was reinstated by A&E after a week of publicity.
The popularity of the “Duck Dynasty” family perhaps has a downside: the Mossberg website was down at the time of publication.