Coca-Cola ‘America the Beautiful’ spot featured first gay family in a Super Bowl ad

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The Coca Cola Super Bowl commercial featuring a rendition of “America the Beautiful” sung in different languages was also the first Super Bowl advertisement to feature a gay family.

The male couple and their daughter appeared about 45 seconds into the minute-long ad at a roller rink.


The trio is featured as one of many images of the diversity of America that the Coca Cola ad highlighted during the second quarter ad.

“Including a gay family in this ad is not only a step forward for the advertising industry, but a reflection of the growing majority of Americans from all walks of life who proudly support their LGBT friends, family and neighbors as integral parts of ‘America the Beautiful,’ GLAAD President and CEO Sarah Kate Ellis said in a statement.

According to the LGBT organization, the ad will also air during the 2014 Winter Olympics in Sochi, Russia. Coca-Cola is a sponsor of the games.

And while the ad featured the first gay family in a Super Bowl ad, what caught the most attention Sunday night was the multilingual rendition of “America the Beautiful.”

Perhaps fittingly for the commercial, “America the Beautiful” was penned by Katharine Lee Bates, a lesbian.

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