Adidas decided to yank two World Cup-themed shirts on Tuesday over complaints they were too sexual and encourage sex tourism.
The shirts were a limited edition, only available in the U.S., but will no longer be sold.
One shirt for men showed a sunny beach and a woman wearing a bikini, reading, “Lookin’ to score.”
A shirt for women read “I [heart] Brazil” but the heart was an upside down thong-clad butt.
The Brazilian tourism board said in a statement, “Embratur strongly repudiates the sale of products that link Brazil’s image to sexual appeal.” Brazil is already trying to take steps to prevent female and child exploitation before the June 14 beginning of the World Cup, reports the Guardian.
Brazil’s president Dilma Rousseff said, “Brazil is happy to receive tourists for the World Cup, but it is also ready to combat sex tourism.” The games are expected to draw over six thousand foreign visitors.
