The newest Obamacare promotion has the official White House website imitating a March Madness-style bracket featuring gifs of twerking girls, cats and “YOLO” to convince coveted young millennials to sign up.
While President Obama’s campaigns were noted for their successful youth outreach, he has been unable to attract young people to sign up for insurance under Obamacare so far. Last week, Obama tried to up youth exchange enrollment with an appearance on “Between Two Ferns” with the often foul-mouthed star Zack Galifianakis.
Now the White House has moved onto gifs with “The 16 Sweetest Reasons to Get Covered.”
White House advertising experts spent taxpayer dollars putting together a bracket of new Obamacare benefits, intended to attract young viewers. People are encouraged to vote for their favorite benefit, with an accompanying gif that paints a picture of what Obamacare supposedly does for you.
One features young girl attempting to twerk on a countertop in a public bathroom and failing catastrophically — “because accidents happen.”
Twerk girl’s moves are set against Michelle Obama dunking a mini-basketball — because “women can’t be charged more than men,” despite women’s higher usage of health care services.
White House Deputy Director of Online Engagement Erin Lindsay already weighed in on the most pressing question facing the Obama administration — whether the girl in the gif is successfully twerking. Though she’s not a “twerk expert,” Lindsay admitted in a tweet Monday afternoon, “I certainly think she’s trying.”
“Birth control is free,’ one bracket proclaims, alongside a gif of several ducks that reads “I’m so excited.” Regulations directly hitting insurance companies are illustrated by cats — one decked out in a blazer with cash splashed about in front of it.
The benefits are illustrated with dogs, cats, pandas, even an over-excited Elmo. But the best might be a waving proclamation that “You only YOLO once,” “So don’t gamble with your health.”
Though the Obama administration predicted it would need at least 39 percent of exchange customers to fall between the ages of 18 and 35 in order for the marketplaces to remain afloat, they’ve currently topped out at 25 percent with just a few weeks left.
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