The new iPhone commercial, entitled “Powerful” features a bunch of people using their phones and iPads to play music. One girl uses it as a keyboard, another as a guitar tuner. As the commercial continues, all the people are using their technology to play the same song, “Gigantic” by The Pixies.
The song seems euphoric as the actors sing out, “Gigantic! Gigantic! Gigantic!/A big, big love.” What they don’t say is that “Gigantic” is all about a large black penis.
Some of the other lyrics in the song are, “Lovely legs there are/What a big black mass, what a hunk of love/He’ll walk her every day into a shady place/Like the dark, but I’d want him.” This is followed by “She said, ‘Hey Paul, hey Paul, hey Paul/Let’s have a ball,'” and then the chorus heard in the commercial.
Slate points out that it has a deeper meaning than just sex, though. They reference the book “The Pixies’ Doolittle,” which explains, “On its most obvious and enticing level, it is an unabashed praise song to a well-endowed black man … But a commonly overlooked theme is its eroticized maternalism: Deal has said that an inspiration for the lyrics was the 1986 film Crimes of the Heart, in which Sissy Spacek plays a married woman who has an affair with a teenager.”
Nice going Apple. You now have children everywhere singing an anthem about giant penises and affairs between older women and teenagers.
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