Twitter Introduces ‘Buy Now’ Button For In-Tweet Shopping

Josh Evans Contributor
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Users may soon be able to order products directly through Twitter, based on a new “Buy now” button uncovered by Re/code on Monday.

The buttons were found on several tweets from the shopping app “Fancy.” The tweets advertised various products including Nike shoes, a bookcase and a Nest thermostat. The buttons only appeared on the mobile version of Twitter, but users couldn’t actually purchase the items through them.

When contacted by Re/code, a Twitter spokesman declined to comment, and Fancy did not immediately respond.

Fancy has previously created a hypothetical design for integrating e-commerce in Twitter to pitch to the social network, but no further announcements were made regarding in-tweet shopping.

This isn’t Twitter’s first effort at e-commerce. In May, Twitter reached a deal with Amazon to allow users to add items to their Amazon shopping carts through a tweet. However, these new “Buy now” buttons may be the first time Twitter users can directly pay through a tweet.

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Josh Evans