The “Today” show had a massive ratings boost in June, because of Pippa Middleton, who is the only person other than her sister or Kate Upton who could make that happen.
Matt Lauer’s series of interviews with Pippa brought TODAY the closest it has been in months to overtaking Good Morning America in the coveted 25-54 advertising demographic, reports RadarOnline.com. Just 15,000 viewers separated the two on June 30.
“It was a big get for Matt, and the Today show, and the numbers proved it,” a network insider told RadarOnline. “It gave the entire week a solid boost and helped make the morning news race the tightest it’s been in a while.” (RELATED: Pippa Middleton’s Greatest Moments [SLIDESHOW])