The Kardashian empire is expanding as downloads of her video game soar, proving people are completely okay with dousing their money in gasoline and setting it on fire.
The game, Kim Kardashian: Hollywood, developed by Glu Mobile, launched June 25 and is expected to rake in $200 million in sales revenue by the end of 2014 because of its in-app purchases, reports predict.
The game’s objective is to escalate from being a E-List celebrity to the A-List, all while guided by Kim’s voice. Users can spend up to $99 to earn $175,000 virtual dollars to climb the gossip-fueled Hollywood social ladder, which involves going clubbing, red carpet appearances, wearing pricey jewelry, and purchasing posh Hollywood homes. Aka very true to fit for the Kardashian clan.
“Dating famous people will get you more fans, too,” Kim’s character instructs.
The game is topping charts as the third most downloaded in the free-app category.
Douglas Creutz is the video game industry analyst who made the revenue prediction.
“Obviously, Kim Kardashian’s brand has driven people to download the game. But at this point, the game has taken on a life of its own,” Creutz said.
Glu Mobile CEO Niccolo de Masi said “it might be our biggest game of the year.”
“We’re not surprised. Kim is a one-of-a-kind talent with an incredibly precise fit to the game engine that we tailored but already had in the company.”
This game was kind of comical at first, but now it’s getting out of hand. Seriously, people. Stop this madness and quit downloading the game.