Malaysia Airlines Offers ‘Bucket List’ Promotion
Picture this: It’s 2014 and you’re an airline company. In a six-month time span, one of your planes vanished without a trace while the other was shot down over Ukraine, claiming 537 people in total. So how do you regain some of that public image?
Why, you ask what people want to do before they die as a marketing ploy.
That’s what Malaysia Airlines did, according to Time. The company launched a contest called “My Ultimate Bucket List” after pictures of a empty cabins went viral.
Picture sent to me of a Malaysia Airlines flight out of Australia today to Asia | pic.twitter.com/3nrsdKIBmg
— Ricardo Goncalves (@BUSINESSricardo) August 15, 2014
The company appears to have canceled the promotion, but rules of the contest can still be found here.
It literally asks this: “What and where would you like to tick off on your bucket list, and explain why?”
Nothing eerie about that.