It seems as though the Ronan Farrow era may be coming to a screeching halt at MSNBC.
“Ronan Farrow Daily,” MSNBC’s show at the 1 p.m. hour, could be getting the ax “sometime in the next month,” with a whole host of changes coming to the liberal news network, Joe Concha of Mediaite reports.
In the third quarter ratings, MSNBC lost ground to CNN, with the Peacock’s rival gaining three and two percent in overall viewers and the 25-54 demo, respectively. (RELATED: MSNBC Falls To New Ratings Low)
Comparably, MSNBC’s overall viewership fell by three percent, with their viewers in the demo dropping by a whopping 21 percent.
Farrow, who’s show debuted in February, has experienced underwhelming ratings, with the show being labeled “a dud” by the New York Times’ Bill Carter on Sunday.
When asked about the show’s possible cancellation, an MSNBC spokesperson told Concha, “No, we’re fully committed to Ronan.”
However, even MSNBC’s head Phil Griffin admits something must change for the network to remain competitive.
“We’ve got to adjust,” said Griffin. “We’ve got to evolve.”
Farrow’s show might not be the only change, as MSNBC’s primetime lineup has hardly been filled with world-beaters, with fingers being pointed directly at MSNBC’s wonky host Chris Hayes.
As noted by Concha, Hayes has been a drag on the MSNBC primetime lineup of late, specifically Rachel Maddow, while going head-to-head with the likes of Bill O’Reilly and Anderson Cooper. The MSNBC host having problems breaking 100k in the demo, with O’Reilly consistently hitting between 400-500k nightly.