The Mirror

PBS To Bring Pages Of The Atlantic To TV

Betsy Rothstein Gossip blogger

A brand new partnership between PBS and The Atlantic will bring the magazine to the boob tube. They’re describing it as a “broadcast adaptation” of Atlantic reporting.

The series begins tonight.

Segments will run on PBS as well as on PBS/NewsHour.org and on TheAtlantic.com. The advertising launch partner for the series is Lincoln Financial. The plan is to run the TV stories over the next six months.

Tonight’s debut will be The Atlantic‘s Hanna Rosin‘s November cover story on sexting and teenagers in rural Virgina. PBS’ Judy Woodruff will co-anchor the segment with Rosin.

Everyone is “thrilled” and “excited.”

“We’re excited to see our stories brought to broadcast, and honored to be working with the NewsHour to make it happen,” says James Bennet, The Atlantic’s President and Editor-in-Chief. “No one in the business cares more about journalistic integrity and depth.”

“We are thrilled to collaborate with The Atlantic, leaders in thought-provoking journalism. We share a commitment to finding fascinating stories about our world and giving them the time and the space to tell them well, on air, online and in print,” says Sara Just, Executive Producer of PBS NewsHour, who has just joined the program in this capacity.