Kim Kardashian made an unlikely appearance at a California tech conference in October and declared her love–and potential business interest–in Blackberry, claiming her BlackBerry Bold, which hasn’t been manufactured since 2011, was her “heart and soul.”
“People are horrified that I use a BlackBerry, but I’ll never get rid of it — if you have to handle an email and you have to type fast, I need that board,” Kardashian said. (RELATED: Yes, Kim Kardashian Is Speaking At A Tech Conference)
The tech conference host asked Kardashian why she doesn’t go to Waterloo, where the company’s corporate office is, to discuss becoming a spokesperson for BlackBerry.
“I feel like I should. I’m going to make a call after this,” Kardashian said.
But BlackBerry CEO John Chen is accepting no offers from the 33-year-old reality star. Chen recently spoke at a summit in Beijing when he said the smart-phone company was focusing on its business users “who need to type, read large documents and email on their phone.”
“I’m not into bringing celebrities on board,” Chen said.
“It’s not that it’s a waste of money but a question of where you should spend the money today.”
Chen said that instead BlackBerry is focusing on its corporate and government clients, and would hold off trying to compete with user-friendly, “general purpose” companies like Apple and Samsung.