Patriots’ Social Media In Hot Water Over Racist ‘Auto-Tweet’

Christian Datoc Audience Development Manager

Hate them or love them, the New England Patriots have been one of the most impressive American sports franchises of the 21st century, and you can’t be a football fan without respecting Brady & Co.

You CAN, however, hate the Patriots’ social media team for making a seriously racist gaffe on Thursday night.

After becoming the first NFL team to reach a million followers on Twitter, some genius over at @Patriots thought it’d be a great idea to “auto-thank” each and every follower, Deadspin reports.

Big. Mistake.

Racist Tweet (screenshot: Twitter)

Racist Tweet (screenshot: Twitter)

This tweet was up for 15 minutes before someone at Foxborough realized the mistake and probably fired the person.