Marketing your smartphone brand on Twitter is probably somewhat counterintuitive if you’re tweeting from a competitor’s phone.
BlackBerry — the original smartphone manufacturer that’s been battling profit decline and criticisms of being outdated in recent years — published a tweet Tuesday encouraging fans to follow the brand on Twitter, without realizing that the tweet included the line, “via Twitter for iPhone.”
— Josh Evans (@jevo2205) January 13, 2015
— Brian Sweet (@besweeet) January 13, 2015
The marker doesn’t appear on Twitter’s standard interface, but shows up on third-party platforms like TweetDeck and Tweetbot.
Someone in BlackBerry’s marketing division might now be entitled to a new phone — or possibly in need of a new job.