Strange and deep dissatisfaction with America’s long, arduous period of racial desegregation has pretty obviously beset NBC News.
The once-proud, once-relevant commercial news organization has turned back the clock on race relations by at least a half century by launching a real, non-satirical news website that funnels news about black people into a single locale.
The website is called NBCBLK. It launched last week.
The Facebook page describes NBCBLK as a news site dedicated to “elevating America’s conversation about black identity, politics & culture today,” notes Downtrend.
The current state of NBCBLK is sort of like a destitute, emaciated, delirious and intellectually stunted version of The Root.
Current stories at NBCBLK that are aimed at “elevating America’s conversation about black identity” include a fluffy interview with Lee Daniels, a Hollywood producer who is promoting a new musical drama show on FOX called “Empire.”
Much — but not all — of NBCBLK appears to be a haphazard slapping together of NBC’s already-existing news about black people in one handy, segregated place.
Response on Twitter concerning the NBC’s segregated area for black people has ranged from bemused to confused. For example:
Don't know about this #NBCBLK… Don't feel like I need to receive my news differently esp w/so many other outlets 😐
— Deandra D. (@DeandraDuggans) January 21, 2015
— Charles Moscoe (@charlesmoscoe) January 22, 2015
— The Bae Whisperer (@LauWasHere_) January 20, 2015
— Randolph (@spoonenyourgurl) January 22, 2015