Millennials love to tan, but a new public service announcement says you might as well head to the funeral parlor.
Cancer awareness nonprofit Mollie’s Fund and ad agency Area 23 created a 105-second video ad named the “Free Killer Tan” by offering free tans to unwitting pedestrians and then sending them into a room where a simulated funeral was taking place.
“Every year, 10,000 American die of melanoma,” the video states. “Indoor tanning is a major cause… and people continue to ignore the risk.”
A 2012 study by the Centers for Disease Control and Prevention found that young white women were most likely to use a tanning facility.
Nearly 32 percent of white women aged 18 to 21 and 29.6 percent of those aged 22 to 25 had gotten an indoor tan in the previous 12 months, according to the study.