Jordan Brand and Warner Bros. Consumer Products partnered on Tuesday to announce the return of the Hare Jordan campaign.
This campaign is a part of the 30th anniversary of the Air Jordan franchise, according to the press release.
“Michael Jordan continues to be the inspiration and reference for how we run the Jordan Brand today,” Larry Miller, president of the Jordan Brand, said in the release. “We draw inspiration not only from his unwavering commitment to greatness, but also the creative innovation he brought to the game of basketball. The Hare Jordan campaign was a whole new way to celebrate the fun of the game, and we look forward to working with our partners at Warner Bros. Consumer Products for a new take on this classic.”
The original Hare Jordan collection debuted in 1992 after Jordan won his first championship and then the popularity of the campaign grew and ultimately led to the classic movie, “Space Jam”, according to the release.
“Each is an iconic figure and legend in his own right, but together Bugs Bunny and Michael Jordan are an unbeatable combination on and off the court,” Brad Globe, president of Warner Bros. Consumer Products, said in the release. “We are excited to partner with Jordan Brand to reintroduce Hare Jordan to an entirely new generation of fans with this limited-edition collection that includes a mix of classic and cutting-edge styles.”
Watch the original Hare Jordan commercial: