Seattle Seahawks running back Marshawn Lynch has gone from worrying about getting fined for not speaking to the media to trying to monetize his few words.
Lynch signed a trademark application last week seeking to control apparel sold with his catchphrase “I’m just here so I won’t get fined,” according to the Seattle Times. Lynch used some variation of the phrase over 20 times during Super Bowl XLIX media day.
This is the latest of many phrases that Lynch has claimed as his own. He filed to trademark “Beast Mode” at the end of his rookie season in 2008 and has since built an entire brand around the phrase.
During last year’s Super Bowl media day, Lynch told the NFL Network’s Deion Sanders that he is “all about that action, boss.” Lynch filed for a trademark for that phrase shortly afterward. Lynch is currently in possession of four trademarks according to ESPN.com.
Chris Bevans, who runs Lynch’s “Beast Mode” apparel line, told ESPN.com about the latest trademark application: “We heard from our fans and so many of them were saying that they wanted that phrase on the clothing. This is just listening to the marketplace.”
In case you missed Lynch at media day this year: