This Is The Real Reason Apple Watch Costs $10,000

Giuseppe Macri Tech Editor
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Attendees at Monday’s Apple event audibly gasped when CEO Tim Cook announced Apple Watch Edition’s $10K-plus price tag.

While some quote the 18-karat gold alloy and sapphire crystal as the cause, Apple went to College Humor to explain the real reason to spend a schoolteacher’s salary on its first wearable.


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