The Mirror

Obnoxious Dating App Offers Kardashian Town Millions To Change Name

Betsy Rothstein Gossip blogger
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LUXY, U.S.A. has a nice ring to it, doesn’t it?

Well, not really. It’s pompous and ostentatious. And kind of embarrassing — who wants to wear shoes that say Jessica Simpson or a handbag emblazoned with J.Lo?

But when a city — in this instance, Hidden Hills — is offered $3.45 million to change its name, it has to be something a town has to consider. Doesn’t it?

For an app that caters to the rich, poor people could still benefit from it.

“It’s a starting point,” Darren Shuster, who handles the company’s PR, told The Mirror by phone Wednesday. “They have the money.”

Shuster says if Hidden Valley passes, there are a couple of towns in northern California they’re considering. So far a couple of journalists have written him back, at least one asking, “Why do you want to do this to a town?”

Darren Shuster, who handles the company’s PR, sent a faxed offer to Hidden Hills City Hall Tuesday night. He emailed the pols Wednesday morning.

He says matter-of-factly, “Let’s not try to pretend it’s an even an average affluent town. So maybe they would be open to this. I left the door open to negotiation. I’ll get a response.”

He added, “We’ll just keep upping the offer, making it sweeter and sweeter.

The LUXY dating app is intended for those in the top 1 percent financial status.

A release explains that it is “literally trying to put itself on the map.”

The company’s owner, Tim T., is something of a mystery and never fully reveals his surname.

They chose Hidden Hills because of its high celebrity factor — after all, the LA suburb is home to the Kardashians, Denise Richards, Jennifer Lopez, LeAnn Rimes and Britney Spears.

The company proudly describes itself as “Tinder minus the poor people.”