For as long as I can remember, Gatorade has had a monopoly on the sports drink market, and the beverage giant has become an even bigger household name than the athletes who promote it.
Over the years, sports and the equipment used to play them have evolved, and the good folks over at BODYARMOR — along with all-pro athletes Andrew Luck, Rob Gronkowski, Richard Sherman, James Harden, Buster Posey and Skylar Diggins — are asking athletes one simple question:
Why not upgrade your sports drink?
WATCH:
#ThisIsNow