GoPro announced Monday that it would soon be releasing its smallest camera model to date. The camera, known as the “GoPro HERO4 Session,” will be the first model released since September of 2014.
GoPro boasts that this new model will be 50 percent smaller and 40 percent lighter. The camera will hit the market at $399, which is the same price as its larger predecessor the HERO4. However, with a smaller size, this gadget will fit comfortable in the palm of your hand.
Another technical change to the operation of the product is that it harbors only one button, which GoPro is touting as convenient. With one button, the new camera will be incredibly user-friendly.
A key upgrade with the HERO4 Session is that the camera itself is waterproof up to 33 feet, so the plastic casing of the past will no longer be necessary. Also, the Session will also be compatible with GoPro’s various mounting accessories including the selfie stick.
The product will officially be available for sale starting July 12th. Prior to its release GoPro has released a video that embodies the Session mantra of “So small. So stoked.”
The only concern prior to the launch is that GoPro is beginning to face competition from much cheaper competitors, such as the Polaroid’s CUBE, which only costs $100. However, GoPro’s proven branding has the potential to allow this newest camera to outlast its competition.