HBO Now Exclusivity Deal With Apple Ends

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Thursday marked the conclusion of the three month exclusivity deal between HBO Now and Apple.

The streaming service will now be available on all Android devices and the Amazon Fire tablet, reported The Verge Thursday.

Keeping its price at $14.99, the package will soon be available for Amazon Fire TV and Google’s Chromecast.

Although no official figures have been released from HBO, their streaming service has been performing exceptionally well on the app store.

Just one month after its release, HBO Now became the highest grossing app on the iPad and the second highest grossing app on the iPhone.

Estimates on the number of subscribers range from BTIG Analyst Rich Greenfield’s conservative 850,000, to Tero Kuittinen of Magid Associates’ 2 million with revenues between $30 to $50 million.

It is important to note that these estimates do not take into account whether people are watching through Cablevision in their living room or through Apple TV.

One worry for HBO executives was whether the push for streaming would cannibalize their existing market in broadband-only houses.

Executive Vice President of Global Distribution Operations, Bernadette Ausletia, said, “There’s nothing better than, three months later, having data and being able to say less than 1 percent of people cut the cord and went streaming only.”