The Huffington Post is really sad this week, you guys, because too many white people think the term “white privilege” is idiotic. These white people also observe that they haven’t experienced any privilege in their own lives.
HuffPo writer Daniel Cubias, who calls himself “The Hispanic Fanatic,” wants to rebrand “white privilege” with the innovative, totally different words “white advantage.”
This new phrasing will change everything, Cubias believes.
“White privilege” is the radical and bizarre political theory that white people enjoy a bunch of wonderful privileges while everyone else suffers under the yoke of invisible oppression.
The crackpot, racist concept is currently all the rage amid the fever swamps of the American left. However, Cubias is worried that white people who aren’t already believers might reject a feeling of collective guilt due to skin color.
“I’m not talking about right-wingers who insist that racism is dead or that white people are actually the disadvantaged class in America,” the University of Wisconsin-Madison journalism major wrote on Monday. “There’s just no reaching those people.”
Instead, Cubias is concerned about “white individuals who hear the word ‘privilege’ thrown at them and interpret it as an individual attack rather than as a societal fact. Their reply is frequently, ‘There’s nothing privileged about my life.'” (RELATED: Tea Party Is ‘Bald-Faced Racists,’ White Privilege Conference Speaker Tells Sea Of White People)
Cubias admits that “plenty of white people are being left behind” in the modern economy. (RELATED: Just 14 PERCENT Of This Year’s College Grads Have Real Jobs Waiting)
He also criticizes liberals because they “stammer that privileges are often invisible” and spend too much time declaring that “we’re not implying white people have had everything handed to them on a silver platter.”
“[I]f you’re explaining, you’re losing,” the professional writer insists.
Thus, Cubias asserts, “white privilege” enthusiasts “need to rebrand” because the words “white privilege” are “needlessly confrontational.”
As a “first draft,” then Cubias suggests “white advantage.”
“It’s still racially loaded, but the idea of ‘advantage’ is much easier to accept than ‘privilege,'” he predicts.
“White privilege” has bubbled up in recent years from very remote backwaters of academia. It has become fairly mainstream across much of America’s education sector.
The belief that all white people carry and utilize “an invisible package of unearned assets” was first popularized by Peggy McIntosh, an otherwise inconsequential feminist, in a 1987 essay.
Meanwhile, the crafty, high-risk, high-reward branding strategy suggested by Cubias is similar to the the McDowell Strategy — a tactic used by Cleo McDowell in the 1988 comedy starring Eddie Murphy “Coming to America.”
Murphy’s character works at McDowell’s, a fast food restaurant in Queens, New York. Owner Cleo McDowell — the inventor of the McDowell Strategy — tells Murphy that McDowell’s is not to be confused with McDonald’s.
Yes, the logos are similar. McDonald’s has the Golden Arches. McDowell’s has the Golden Arcs. Similarly, McDonald’s has the Big Mac. McDowell’s has the Big Mic.
“They both got two all-beef patties, special sauce, lettuce, cheese, pickles and onions. But they use a sesame seed bun,” Cleo explains. “My buns have no seeds.”