A world-class recruitment video for a sorority at the University of Alabama is going viral because of its wildly successful marketing strategy.
Last Friday, the Alpha Phi chapter released the incredible montage to the world. The six-minute clip features a sea of women parading around in front of their sorority house, inside the school’s football stadium and near a local lake.
The video garnered 500,000 YouTube views in under a week — and it’s not hard to see why.
A.L. Bailey, a guest contributor over at AL.com identified some of the greatest moments in the recruitment video.
Though she’s a Northerner, Bailey said she recognized the video as “a sales tool to draw in potential new members,” and highlighted the “whirlwind of glitter and girl-on-girl piggyback rides.”
“It’s a parade of white girls and blonde hair dye, coordinated clothing, bikinis and daisy dukes, glitter and kisses, bouncing bodies, euphoric hand-holding and hugging, gratuitous booty shots, and matching aviator sunglasses,” Bailey said.
You bet your Daisy Duke-clad ass, it is.
“Yes, sororities are known for being pretty and flirty,” Bailey notes, perhaps amazed by the new level to which Alpha Phi brings those categories.
“Were they focused on having the hottest video in the popularity contest that is sorority recruitment?” Sure. Why not?
Bailey even compared the sorority video to Donald Trump, one of the world’s most successful real estate developers.
Hell, you may even be looking at the next Donald Trump here — Alpha Phi pledges need at least a 3.0 grade point average to be considered.